Home REPORTAGES From UK the booth of Platinum Reef at the Interzoo 2022

From UK the booth of Platinum Reef at the Interzoo 2022

I ragazzi di Platinum Reef insieme al direttore vendite Ian Miller
Platinum Reef guys with the sales manager Ian Miller

The first day at the exhibition we had the pleasure to meet Platinum Reef guys, that were at the Nuremberg Interzoo in pavillion 4A. In truth, they were the ones to recognize and greet us, asking for a few minutes of attention to present their activities and products.

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This article is also available in: italiano

It’s true that with our orange t-shirts we weren’t exactly invisible, but we have to say that being recognized by these guys gave us great pleasure, sign that DaniReef is followed also abroad.

So we found some time and in afternoon we came back to visit their booth.

Platinum Reef’s booth at the Interzoo 2022 in our video

Before you go on, we leave you to our video so that you can see the booth not only in picture. Clicking on the link you’ll be directly sent to the part about Platinum Reef, but you can also watch the rest of it. The video is in Italian, you only have to turn the English subs on! Enjoy!

Production and distribution

Platinum Reef is an English company of multiple aspects. It’s the producer of salt and supplements, balling products, feeds and other accessories, but at the same time manages the distribution of some estabilished brands like Cade and Dalua, well known in USA.

The catalog includes many interesting brands like Inkbird and Marco Rocks, now well known by the public for its line of synthetic rocks and sands for aquascaping.

So, let’s begin to present the news of Platinum Reef!

Cade aquariums

We saw in exhibition one of Cade aquariums. The model in display was a Cade S2/N 500 and really stood out at the entrance of the booth. Unluckily it wasn’t set up, othewise we would have fully admired its potentialities. We focused on the details of the tank and we appreciated the attention to the particulars and its versatility.

Il modello Cade S2/N 500 in esposizione ad Interzoo 2022, è il più piccolo tra quelli proposti a catalogo
The model Cade S2/N 500 in display at the Interzoo 2022, it’s the smallest in the catalog

The black aluminum cabinet with black glass doors give a solid and well refined look.

The clean and classy style perfectly matches the top quality technique, with a well done hydraulic compartment, a small but well placed sump and a wide use of shutters and pipes in rigid PVC. Two of the four sides are accessible for the maintening of the sump. On the opposite side, on the right of the tank, a door leads to a dry area where there’s the electrical compartment, with the sockets well ordered and singularly controlled by an ON/OFF switch.

The tank is made by glass glued together by silicone and it has Cade logo on the superior edge. In the inferior part, behind the black glass, there are the drain and the refill compartment, with a useful slot to check the level of water inside.

Particolare del vano elettrico, con gli interruttori delle prese
Particular of the electrical compartment, with the switches of the sockets

The lighting is guaranteed by two Dalua Illumagic Blaze full LED ceiling lights, with a mounting arm that allows the height adjustment. In dotation there’s also a useful covering net to prevent fish from jumping out of the tank.

Here below you can see some details of this wonderful proposal.

The aquariums of the S2 series can be found in 7 sizes, starting from 50cm of the one on show to 210cm of the bigger one. It couldn’t miss a model designed and built on a peninsula, so that the tank can be seen from three sides. Naturally, this implies a slightly different disposition of the technical part, that here has been studied in every detail, according to specific space and functional requirements.

This type of tank, identified by the acronym S2/P, is realized in three sizes: 120×70, 150×75 and 180×80 with the glass of 60cm of height.

And to complete the offer there are four kinds of nets of 35cm of height that have the acronym S2/F.

The pharmaceutical grade salt

As we said, Platinum Reef is also the producer of its own products. Among these it stands out the marine salt, of high purity characteristics, that we saw in two typologies.

The Platinum Reef Salt is mix of salt balanced for a SPS marine aquarium and it’s preferable for those who want to keep the parameters as close as possible to nature ones.

The Platinum Reed Salt Plus is a product designed for intensive coral farms. It has slightly more KH, calcium, magnesium and other trace elements and it’s for more professional users that need high growth rates.

Both the products are available in packages of 5, 10 and 24Kg.

Il sale Platinum Reef di qualità controllata nelle due versioni in commercio
Platinum Reef salt in the two available versions

Balling products

As we explained also in the Editorial, due to the various bans on the exports the users of calcium reactors found it very difficult to provide coral sand. In this context, plus the fact that the balling method is increasingly common, even Platinum Reef presented its balling line called Platinum Pro Dosing.

There are three compounds to dose, proposed in packages 1lt, 2.5lt, 5lt and 10 litres. Compound A for calcium, B for alkalinity and C for magnesium and trace elements.

La linea Pro Dosing per il metodo Balling nel formato da 2,5 litri
Pro Dosing line for the Balling method in the 2,5 liters package

Supplements, buffer and resins

The Platinum Reef offer has also a series of supplements, for example Iodium and Platinum Coral Protein, a balanced protein mixed for the purpose to help the growth of corals and increase the coloration. The Buffer of KH, Active Carbon, Anti-phosphates resins and Kalkwasser cover all the needs of any aquarist.

Buffer, integratori, resine e carbone attivo a marchio Platinum Reef
Buffer, supplements, resins and active carbon by Platinum Reef

Feeds and other products

The feed line is made by flakes of different type. There are five kinds: Marine Flakes, Artemia Flakes, Spirulina Flakes, Multi Vitamin Flakes and High Protein Flakes with Krill. The standard package is of 200 grams.

I mangimi Platinum Reef sono unicamente in fiocchi
Platinum Reef feeds in flakes

The shoppers and the users are in search of a place for the frag detached from their colonies and hopelessly lost in the tank, and Platinum Reef designed a ceramic board ready to use.

The package has 200 plugs for the 20mm version and 70 plugs for the 30mm.

Now you won’t have any excuses for not keeping your telarium tidy!

Platinum Frag Plugs, le basette per talee nei due formati da 20 e 30mm
Platinum Frag Plugs in the two versions of 20 and 30mm

The skimmer

The series of skimmer of the Dalua is based on the The Great White brand, which is little known in Europe, but that has a great slice of market in the United States. The GW skimmers are proposed in 7 models that allows to treat water in tanks of 740 liters until a declared maximum of 3000 liters.

All the models have pumps made in Italy, the Eden. The pumps are placed in the inferior body of the skimmer, with the water intake placed externally the shell.

The outtake of the mix of air-water is decentered from the foaming cone, so that it gives a circular movement to the flux and lengthens contact time. The regulation is done through an endless screw that allows to act with precision to the quantity of treated water.

Particolare dello skimmer GW in esposizione. La pompa Eden è prodotta in Italia ed è specifica per schiumatoi
Particular of the skimmer GW in display. The Eden pump is made in Italy and specific for skimmers

SPINTOUCH FX, the mysterious object

While we were talking with the guys of Platinum Reef, we came to know that there is something not included in the printed catalog and on the website and that, unluckily, we couldn’t see at the exhibition. We were extremely curious and we gone absolutely crazy when they explained the idea at the base.

We’re talking about the SPINTOUCH FX of Waterlink.

In this exhibition, as we said, test devices and photometers were predominant. Well… the Spintouch FX could bring this kind of devices to the next level, allowing us to do even 8 measurements at the same time.

Yes, you read well. At the same time!

No vials to open and no reagents to insert.

In three minutes, and with one measurement only, Spintouch FX should be able to indicate the precise values of ALKALINITY, AMMONIA, PH, NITRITES, NITRATES, PHOSPHATES, CALCIUM and MAGNESIUM of the water.

On a production level we know that the reagents are placed inside small cells on a disc assembled in an aseptic environment. Then has to be added the water to analyze in the disc compartment and, once inserted the the disc in the player, it is spun at high speed. In this fase the reagents come into contact with the water and they assume the coloration read by the optical sensor. The procedure should last 3 minutes, a very short time!

Then the results will be displayed in ppm (parts per million).

If the promises are kept the Waterlink SPINTOUCH FX could easily be a must have. Although the costs are pretty high and they may dissuade normal users, at least in a first phase of sale, in favor of shopkeepers and professionals in the field. Naturally, we’re extremely curious to see it in action and maybe even to do a proper review! Stay tuned!


In conclusion, meet Platinum Reef was a very pleasant surprise. This company has very interesting products in its catalog and it brought a an air of simpathy and fabulous news at the Interzoo 2022!

As usual, we leave you the link of the official homepage of Platinum Reef. We also invite you to read our Editorial on the exhibition, also to check out the articles of the booths we visited that we’re releasing day by day, or to watch our videodocumentary about this edition of the Interzoo 2022.

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