Home REPORTAGES AcquariaItalia 2025: GNC with BluRay X and Interactive Totem

AcquariaItalia 2025: GNC with BluRay X and Interactive Totem

Stand GNC AcquariaItalia 2025 con plafoniere BluRay X

GNC made a bold impression at AcquariaItalia 2025 with a minimalist yet striking booth. The acrylic tanks were so crystal-clear, they looked almost ethereal.

Amtra sconto 20%

Article translated also in: ITALIAN

For the first edition of AcquariaItalia (read our full event report here), GNC brought a setup that, personally, left me speechless. It was minimalist—undeniably so—but that’s exactly what made the two stars of the show stand out: the GNC BluRay X (the light) and their brand-new Interactive Totem, which I’ll dive into shortly.

Who is GNC?

Let’s take a step back. GNC is an Italian company founded in 2009, specializing in the development of LED lighting systems for marine aquariums. Since its inception, the brand has consistently focused on three core principles:

  • Passive heat dissipation
  • Distinctive and elegant design
  • A high number of LEDs run at low power levels

Over the years, this philosophy has proven to be a winning formula, cultivating a loyal global following (myself included). GNC embodies the belief that “power is nothing without control”—and that overpowered fixtures without optimized spectral output are far less efficient than well-designed, fine-tuned systems that maximize coral growth without waste.

The GNC Booth at AcquariaItalia – Interview with Mario Giulietti

Before we continue, don’t miss our exclusive video interview with Mario Giulietti, CEO and co-founder of GNC. See the booth in action, explore the stunning lighting fixtures up close, and hear firsthand about GNC’s latest innovations. The video is mainly in Italian, with some segments in English, but you can turn on English subtitles anytime.

GNC BluRay X: Light Takes Center Stage

As mentioned, in that apparent “nothingness” there was everything. GNC made, in my opinion, a smart decision: they didn’t bring fully aquascaped tanks, but instead chose to showcase pure light.

Given the widespread reputation of their fixtures, they left it to other booths—who already use GNC lights—to demonstrate color rendering and coral growth over time.

Stand GNC AcquariaItalia 2025 con plafoniere BluRay X

So, what did they do? They brought two empty 1-meter tanks, each lit by the brand-new GNC BluRay X units (see our product preview here). At full intensity, the lights were so powerful and well-distributed that they made the acrylic tank walls completely disappear.

We currently have the BluRay X under review, and once our testing is complete, we’ll publish a comprehensive analysis.

Stand GNC AcquariaItalia 2025 con plafoniere BluRay X

The Totem: A New Way to Shop

Alongside the lighting, Mario Giulietti also introduced GNC’s new sales concept. GNC selected 30 trusted aquarium retailers across Italy, gave them in-depth training, and equipped them with their interactive totem system.

Stand GNC AcquariaItalia 2025 con plafoniere BluRay X e totem
GNC

After seeing a demo tank lit by BluRay X at one of the selected stores, the customer—guided by the retailer—can use the Totem to create their personalized setup: choosing lighting units, mounting options, and accessories. Payment is processed directly via the integrated POS system.

At that point, customers can decide whether to have the order shipped to their home or to their trusted local store. For more details, check out our video, where Mario gives a live demo of how the totem works.

Final Thoughts

AcquariaItalia 2025 was a clear success, and having a brand like GNC present added tremendous value. On one hand, it gave prestige to the show itself, and on the other, it gave enthusiasts the chance to speak directly with the company, ask questions, and receive expert guidance.

In a niche like ours, direct access to companies, breeders, and experts is what keeps the hobby vibrant. Our reefkeeping world may be small—but for each of us, it’s a living world, and a personal one.

Stand GNC AcquariaItalia 2025 con plafoniere BluRay X

As the title suggests, GNC’s booth left me in awe. It was simple, clean, and at the same time expressed the core values of the company beautifully.

The acrylic tanks were simply stunning—you couldn’t even see the seams between panels. That level of perfection allowed the fixtures to shine—literally—without any obstruction.

Stand GNC AcquariaItalia 2025 con plafoniere BluRay X

References

To learn more about GNC, we recommend visiting their official website, their Facebook page, and their Instagram profile. Honestly, they’re all worth exploring.

Also, check out our AcquariaItalia Editorial, which includes links to all the booth articles we’ve published so far—and don’t miss our video documentary on this amazing first edition of AcquariaItalia.

Have you tried GNC lights yourself? Share your experience in the comments or join the conversation on our social channels: TELEGRAM, INSTAGRAM, FACEBOOK, TWITTER and YOUTUBE. Follow us wherever you prefer to stay up to date with the latest news, reviews, and industry coverage—and don’t forget to visit our forum if you need advice or support!

Rispondi

Questo sito utilizza Akismet per ridurre lo spam. Scopri come vengono elaborati i dati derivati dai commenti.